Perspectives

574 Articles
UPS delivery truck driving through a snowy neighborhood, highlighting holiday shipping challenges

UPS Nails the Overdone Holiday Business Story

Originally published: December 24, 2013 · Updated: June 16, 2026 The original 2013 piece praised UPS for a heartwarming father-daughter holiday story — Bruce MacNeel, a veteran UPS driver with nearly three decades on th

Hand holding a smartphone against a digital background, illustrating mobile device marketing changes

A New Wrinkle In Mobile Device Marketing

Ever since mobile devices transitioned from being a convenient accessory to a necessary, everyday connection to all aspects of modern life, one factor has remained constant. If you want a new phone – at least a top-tier

A man in glasses looks frustrated, illustrating blogging struggles and solutions

3 Reasons No one Reads your Post (and how to change that)

Originally published: July 31, 2013 · Updated: June 16, 2026 The 2013 piece was a working-blogger checklist for why a post lands flat: wrong timing, bad headline, confused content. The argument behind each one was the s

Mobile phone displaying parking app interface, reporting a red car in a restricted zone

The Snitch App For Parking Violations

Does the thought of reporting people to the police give you a little frisson of excitement? Now there’s a new app called SpotSquad that makes it easy for you to report illegally-parked vehicles. Just in case being a tatt

Woman running on a scenic autumn path, enjoying fitness and nature

Running As Health

Started today with an awesome run in Central Park. Running gives me clarity and makes me feel good \u2014 and 5WPR runs better when I am running. A collection of great quotes on running.

Diverse group of determined professionals in a meeting, embodying entrepreneurial spirit

What Actually Inspires Entrepreneurs

"Inspiration" is the most overused word in business writing. What actually inspires entrepreneurs is more useful — pressure, constraint, the customer who pays, the founder who pulled off the move you talked yourself out

A bottle of Hint water illustrating how PR can elevate a brand's image

Just a Hint of PR Makes a Difference

Originally published: May 20, 2013 · Updated: June 16, 2026 The 2013 post was an excerpt from For Immediate Release that used Hint Water as the working case study for how a small brand can compete in a category dominate

Lewis Dvorkin, surrounded by Forbes logos, pioneered content creation and native advertising

Kudos to Lewis Dvorkin

Originally published: April 22, 2013 · Updated: June 16, 2026 In April 2013, The Guardian profiled Lewis Dvorkin, then Chief Product Officer of Forbes Media, who had spent three years rebuilding the company around an id