Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”: Doesn’t it annoy you when you’re talking with someone at a party <spa
With all of the recent Google changes, we are increasingly incorporating Search Engine Optimization (SEO) into our client programs. At 5WPR , we believe SEO and PR compliment and enhance one another. As covered in “For
The Grolsch Pop Art campaign from Chapter 9 of For Immediate Release — celebrity bottles, charity coverage, and the chain of commercial outcomes that followed including Anheuser-Busch.
Every few months a journalist publishes a take about how bad PR pitches are. Some are right. But the framing — that PR is the problem and journalism is the victim — has it backward. Both industries are under structural p
Part and parcel for any business is conflict – and sometimes public disputes are necessary and other times they aren’t. In this excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Ga
I have been to a lot of Super Bowls. New Orleans. New York. Miami. Atlanta. Houston. Tampa. The game itself is almost incidental. The Super Bowl is the largest single annual stage in American culture — and for thirty ye
Ed Koch died at 88. Three terms as mayor. "How'm I doing?" was a question, a brand, and a thesis all at once. New York's most quotable politician understood that politics is communications — the line is the discipline.
Ten PR tips from For Immediate Release, re-pressure-tested against the AI Communications era. Pitch the reporter, not the publication. Lead with the news. Quantify everything. Most still hold. Some have hardened.
Agencies love to talk about awards. Clients pay for results. For twenty-five years I've watched the PR industry confuse the two. Pipeline, citation share, crisis durability, talent attraction, enterprise value. Everythin
Brent Musberger called the BCS Championship and said a few admiring words about Katherine Webb. ESPN apologized within hours. They poured gasoline on a forty-five-second moment in a fifty-year career — and validated the
Chapter 1 of For Immediate Release: why the U.S. military needs to promote the problems it solves, and why you should never believe your own publicity.
Twenty years in the business. A lot of bad advice. Most of it is still being given. The ten dead PR conventions of the pre-AI era — "thought leadership," "we are excited to announce," "press releases are the deliverable,