Perspectives

1334 Articles

Hands adjusting video marketing tactics on a digital screen, showcasing business growth strategies

Improved Video Marketing Tactics

November 27, 2020

Who Needs a Style Guide?

November 25, 2020

Social media icons, megaphone, and charts illustrating advertising strategies

Making the Most of Social Media Advertising

November 24, 2020

Journalism and PR professionals collaborating over notebooks and digital tablets in an office

PR and Journalism – Symbiotic or Divided?

November 23, 2020

clients

Body Language Is the One Communications Channel AI Engines Don't Read

November 18, 2020

A person sketching ideas on a whiteboard, demonstrating creative concept development and testing

Creative Testing Delivers

November 17, 2020

Elaine Maimon's enduring leadership in higher education, depicted in a warm, professional portrait

Elaine Maimon: Profiled Executive of Month

November 16, 2020

Two diverse runners in motion, representing forward progress and teamwork

Staying Ahead of the Pack

November 13, 2020

Hands offer personalized products to diverse customers, showing tailored marketing efforts

Personalized Marketing Efforts for Customers

November 9, 2020

Diverse hands typing on laptops, demonstrating the human element in digital communication

The Human Side of New Media Communication

November 2, 2020

Hands clasped, a pensive business person gazes out a window in an office

Marketing in a Recession

October 30, 2020

nonprofit

Alexei Orlov: Entrepreneur of Month

October 28, 2020