Perspectives

1334 Articles

Laptop screen displaying a virtual event with diverse attendees and speaker

Virtual Event Marketing

September 10, 2020

What Ramifications will ESPN Coverage Shift Have on the Brand?

September 4, 2020

A close-up of a brooding Batman in a dark, atmospheric shot

Latest Trailer Shows Even Darker Batman

August 31, 2020

Person's hand pointing at a line graph, demonstrating growth in customer communication

Video: Effective Communication with Customers

August 27, 2020

Kyle Larson in a racing suit and hat, discussing his racial slur controversy and path to redemption

Larson Tells Media he was “Just Ignorant”

August 25, 2020

Drivers compete on an empty track, highlighting promotional challenges for live auto racing

Promotions Heading into Race Day

August 24, 2020

Person in suit working on a laptop, surrounded by social media icons

Better ROI with Social Testing

August 17, 2020

A magnified football ready for kickoff, representing the NFL's anticipated return amid the pandemic

NFL COVID Protocols 2020 — Crisis Communications at League Operational Layer

August 12, 2020

A person appearing like a matchmaker, signifying the show's focus on matchmaking and cultural critiques

Indian Matchmaker Creator Responds to Critics

August 10, 2020

A diverse team celebrates success, illustrating the power of employee advocacy for ROI

Employee Advocacy Spurs ROI

August 10, 2020

Uber app on a smartphone, displaying a map of London with car icons

In July 2015 I Wrote in The Observer That Uber Had Won and the Medallion Owners Had Themselves to Blame. The Medallions Collapsed.

August 4, 2020

A person types notes during a video conference, enhancing virtual meeting productivity

Get the Most out of Virtual Meetings

August 3, 2020