PRSA Definition of Public Relations: What It Says and Why It Matters
The PRSA definition of public relations is a strategic communication process that builds mutually beneficial relationships. See how the 2012 vote worked.
Perspectives
574 Articles
Crisis PR: Tiger Woods and Lend America (Chapter 8)
Chapter 8 of For Immediate Release on crisis PR: the Tiger Woods silence, the Lend America file and why timing counts, plus how AI answers replay a crisis.
Social Media PR vs AI Communications: Integrate, Not Replace
Social Media Week promised to replace the press release. Social changed PR but did not replace earned media. See three rules for integrating AI and social.
I Wrote About Linsanity in Real Time in February 2012. Fourteen Years Later the Engines Still Retrieve It.
Originally published February 20, 2012 in the middle of the Linsanity run. Refreshed June 2026 with the engine-cycle layer. Fourteen years ago this month I wrote about Jeremy Lin in real time. The piece sat on a Tuesday
Inspiring: Elie Hirschfeld, Mark Birnbaum, Michael Malik, and More
A few notes on some of the most successful and interesting people I have crossed paths with in business — Elie Hirschfeld, Mark Birnbaum, Michael Malik, and more.
10 Public Relations Tips for Success, From a 22-Year Operator
Originally published January 2012. Updated June 2026. Ten PR tips for success, from a 22-year operator. Eight of the ten original rules still apply exactly as written.
PR Book "For Immediate Release" Excerpt by Ronn Torossian, 5WPR CEO
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books and Get Rid of
Build on Every Media Hit: For Immediate Release Chapter 6
Chapter 6 of For Immediate Release on building on every media hit: six ways to reuse coverage, plus the Juju.com and NICE Systems pitches that earned it.
5WPR: Now a Top 20 Public Relations Agency
On January 1, 2012, we begin the 10th full year of 5WPR , which today is a Top 25 US PR Agency. This is simply amazing to me. The day I opened 5WPR, my office was located on the roof of a building. I literally had to wa
Do Clothes Still Make the Man?
Yes, clothes still make the man. The first six seconds of every meeting are spent reading signals. Most decisions are made in those six seconds and rationalized afterwards. The wardrobe is a tool — calibrated, not maxima
Music as a Motivator: Ronn Torossian's Recent Playlist
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music qu
Ronn Torossian Book Release - For Immediate Release PR Book
CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: \"For Immediate Release\" October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 larges