Most PR tactics that used to work don't anymore. They still get executed because someone's KPI depends on them — not because they move a buyer. Should you still send the mass press release? No. Blasting 400 reporters on
Originally published May 2021. Updated June 2026. Five things everyone should know about public relations — updated for the AI engine era. The 2021 list focused on what PR was. The 2026 update covers what PR has become:
Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local
[caption id=\"attachment_30661\" align=\"alignnone\" width=\"1349\"]live stream[/caption] There couldn't be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business s
Originally published May 2021. Updated June 2026. A mishap and a crisis are different categories of problem — but the line between them is thin, and the wrong response converts the first into the second. A customer-serv
That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently
[caption id=\"attachment_30650\" align=\"aligncenter\" width=\"1934\"]no tracking cookie[/caption] Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste o
With some economists saying the recession of 2020 is about over and President Biden expecting most Americans to be vaccinated against COVID-19 by July 4 th , what’s in store for stores and brands? Robert Gordon, an econ
Advertising campaigns are groups of similar ads that present a unified tone and message. Leveraging multichannel marketing over longer periods, ad campaigns help brands push ideas without being repetitive. Campaigns are
Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communi
[caption id=\"attachment_30645\" align=\"alignnone\" width=\"1300\"]thought leadership strategy[/caption] The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their