Perspectives

Read reviews of For Immediate Release by Ronn Torossian: Shanghai Daily, getAbstract, O'Dwyer's, the FIR podcast and endorsements from Daymond John and others.

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing wi

Book Excerpt From “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by PR firm owner Ronn Torossian Now, what would a book on PR be without at least mentioning r

It's the time of year when college graduates begin the path to real life – job ambitions – some with clear direction and others still trying to figure it out. Like it was yesterday, I remember in May 1995 graduating coll

Angelina Jolie brand case study: the 2002 name change, the 2012 UNHCR envoy role, the 2013 New York Times essay and Atelier Jolie, with dated sources and lessons.

Originally published April 2012. Fully rewritten June 16, 2026 for the AI Communications era. Ten living communicators who actually move opinion, shape culture, and shift markets — most of them named principals I have wr

Ze’ev Jabotinsky , a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instruc

Current TV answered Keith Olbermann's 2012 lawsuit with a specific, quotable statement that six outlets repeated. See what it said, when hard-hitting crisis PR works, and how to write one responsibly.

Excerpt from Chapter 6 of For Immediate Release: why the 24/7 rolling press conference means everyone is in PR and brands must answer within hours.

Book excerpt from For Immediate Release Chapter 5 — the Tourneau vs. Wempe case study on authenticity, brand voice, and why language is identity.

Originally published March 2012. Updated June 2026. Landing an op-ed in The New York Times in 2012 was the closest thing public relations had to a coronation. Halley's Comet, as the original 2012 piece on this URL p

The premise of the question is dated. The substance of it isn't. The framing — liberal agency, conservative agency, can one spin for the other — assumed an industry that doesn't exist anymore. Most modern agencies work a