Perspectives

Ronn Torossian's required PR reading list — ten essential public relations books, led by his own best-seller For Immediate Release.

For Immediate Release is Ronn Torossian's PR book from BenBella Books. See all ten chapters, case studies, reviews, edition details and where to buy it.

Originally published: August 26, 2011 · Updated: June 16, 2026 I wrote this two days after Steve Jobs resigned as CEO of Apple on August 24, 2011. He died six weeks later, on October 5. The original post was a tribute —

Originally published: August 15, 2011 · Updated: June 16, 2026 In August 2011 I had just become a Business Insider contributor and posted a short summer reading list with three titles. All three still hold up. I am rest

PR is no longer a department. It's the operating system every public-facing organization runs on. Every brand, executive, politician, athlete, and nonprofit is in a communications war — competing for citation share insid

Originally published: April 12, 2011 · Updated: June 16, 2026 The San Francisco Examiner ran an editorial in April 2011 attacking the San Francisco Municipal Transportation Agency for spending $100,000 on an outside PR

Originally published: March 29, 2011 · Updated: June 16, 2026 In March 2011 The New York Times wrote about a wave of reality television built around entrepreneurs — America's Next Great Restaurant, Shark Tank, The Appre

PR jobs pay a median $74,750 and number about 314,500 in the U.S., per BLS. See roles, pay by employer type, the 2% outlook, and what employers now want.

Every founder I talk to is building for a customer who no longer exists. The customer they are building for opens Google, reads articles, clicks through to a website, and converts on a landing page. That customer is bei

Originally published: January 3, 2011 · Updated: June 16, 2026 In January 2011, The Holmes Report — now PRovoke Media — published its 2010 Agency Report Card on 5W. Paul Holmes wrote that 5W was among the most aggressiv

Originally published January 2011. Updated June 2026. "How much does a PR campaign cost?" Fifteen years ago I wrote on this page that the question was like asking "how much is a car" — it depends on

What a relaxing weekend it has been. In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and to play in the