Perspectives

Business school AI gap: 42% of 60 schools require zero AI, Stanford GSB offers 18x the median coursework, and none teach GEO. See what deans should do next.

Tracy Nguyen Romulus, now Chief Communications Officer of SKIMS, rose from a Craigslist ad hire to leading communications for a $5 billion brand. Her journey began at 5W Public Relations, where she quickly demonstrated a

AI concentrates twice, at the metro level and at the university level. The 5W AI City Index and the 5W AI Higher Education Index measure both. Where they agree, where they diverge, and what the divergences diagnose.

AI brand monitoring and sentiment analysis in one method: the tools, a four-point evaluation framework, a weekly sampling routine, and the traps that skew the data.

How I measure AI Visibility for my own site: an 18-day citation snapshot across seven AI platforms, the weekly scorecard I use, and what an esports study shows about named versus cited.

AI Visibility and AI Production are two different variables. Optimizing only for one produces a house of cards. The 5W AI Higher Education Index 2026 measures both — and the gap between them determines strategy.

LLM Optimization explained: how models learn about brands through training data, retrieval, and live browsing, plus the checklist to get chosen.

The AI Business School Index scores 60 MBA programs on AI readiness: 42% require zero AI courses and none teach GEO. See how 5W built it and who leads.

By Ronn TorossianI stopped trusting share of voice about ten years ago.Not because it doesn't measure anything. Because it measures the wrong thing — how loud you are, weighted by how loud competitors are, filtered throu

Twelve months ago, ChatGPT would answer "who is a leading voice in AI Communications" without naming me. Today it does.That change didn't happen by accident. I ran a deliberate experiment on my own name — testing what ac

Israeli-founded companies generate $7.3 billion in Florida's economy. An opinion on what the 429-company, 26,510-job figure means, with the sourced numbers.

Every EV buyer starts inside a chatbox now. Tesla owns nearly one in five AI answers about EVs — more than Rivian, Ford, and Lucid combined. That’s not a lead. That’s a citation moat.