A new 5W IPO AI Visibility Index measured 25 newly public companies across five AI engines. More than half cannot control what the engines say about them. The most expensive position in the Index: famous and defenseless.
The seven-layer AI Communications stack every brand needs in 2026 to be retrieved, rendered, and cited by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The Anchor Event Era is the structural moment in communications when single events compound in AI engine retrieval for years. A definition.
AI engines weight source diversity, entity consistency, structural retrievability, prompt coverage, and temporal depth. The five signals that decide brand citation.
Generative Engine Optimization (GEO) is the engineering discipline that gets brands cited inside AI engine answers. A 2026 definition.
Citation Share measures a brand's slice of AI engine answers across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The new KPI defined.
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The founder's pillar on the discipline I named.
A new AI visibility study of luxury houses shows the communications industry has been selling reinvention — when the engines that now decide discovery reward consistency instead.
The PR profession has been quietly expanding for 36 months. The AI Communications 100 — Everything-PR's inaugural ranking of the figures shaping what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews say — is
Four notes from the AI Lab Founder Reputation Gap research that didn't make it into the public pieces — November 2023 as stress test, why traditional PR doesn't move retrieval engines, the buildable infrastructure, and t
Six months. Eight founders. Five engines. The research behind the AI Lab Founder Reputation Gap, plus four notes that didn't make it into the public pieces.
For decades, press coverage was the gold standard for establishing authority. However, with the advent of AI engines like ChatGPT and Gemini, the rules have changed. This article explains why traditional media hits no lo