Perspectives

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Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W

Sometimes fantasy comes crashing into reality, leaving both looking the worse for wear. Other times, when tested, the on-screen hero comes through in a big way. That’s the story coming out of Hollywood after actor Jamie

Originally published January 2016. Updated June 2026. Ten years ago, before TikTok was global, before the FTC's first major disclosure crackdown, before "creator economy" entered the executive vocabulary,

There was a time when no matter where you went, you told the world about in on Foursquare. Well, maybe not you, but millions did. Then Facebook offered its check-in feature, and Foursquare became redundant. Just one more

Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever.

Originally published January 2016. Updated June 2026. Rapid response was a tactical discipline in 2016 — the ability to answer a media inquiry, a social attack, or a competitor's move inside hours instead of days. T

TV killed radio, so will digital video kill TV? Absolutely, say some market experts … and they are predicting a relatively quick death - by 2020. As you may expect, YouTube is one of the standard bearers of this expecta

SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology - worldwide, there are nearly as many cell phones

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CES is the largest consumer technology event on earth. In the AI Communications era, it's the annual audit of which brands get cited by ChatGPT, Claude, and Perplexity for the next twelve months.

The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However,