Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remem
Originally published: May 5, 2014 · Updated: June 17, 2026 The May 2014 piece analyzed Starbucks' October 2013 Tweet-A-Coffee campaign. The mechanic was simple: tweet "@tweetacoffee" plus a friend's handle, and a $5 Sta
Originally published: January 3, 2014 · Updated: June 16, 2026 The January 2014 post argued that consumers had stopped asking "what does it do" and started asking "how easy is it for me to use." The example was online c
Originally published: December 27, 2013 · Updated: June 16, 2026 In November 2013 the toy company GoldieBlox released a viral commercial that used a rewritten version of the Beastie Boys' 1986 track "Girls." The lyrics
Originally published: December 24, 2013 · Updated: June 16, 2026 The original 2013 piece praised UPS for a heartwarming father-daughter holiday story — Bruce MacNeel, a veteran UPS driver with nearly three decades on th
Originally published: November 22, 2013 · Updated: June 16, 2026 In November 2013, Lululemon founder Chip Wilson went on Bloomberg TV after a sheer-pants recall had embarrassed the company and said the problem was not t
Originally published: October 9, 2013 · Updated: June 16, 2026 Harland Sanders started serving fried chicken from his Shell service station in Corbin, Kentucky in 1930. He opened the adjoining restaurant in 1934. The pr
A small business in 2026 has a communications problem that did not exist in 2013: it has to be visible inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews before any customer ever reaches its website. Mo
Originally published: August 28, 2013 · Updated: June 16, 2026 In August 2013, Warner Bros. announced Ben Affleck as the next Batman for the upcoming Zack Snyder Superman-Batman film. The reaction from the comic-book au
Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more custom
Originally published: May 20, 2013 · Updated: June 16, 2026 The 2013 post was an excerpt from For Immediate Release that used Hint Water as the working case study for how a small brand can compete in a category dominate
Book excerpt from For Immediate Release Chapter 2 — the Philip Stein Worth Index case study, and what it means for brands in the AI Communications era.