The toy business has been a real roller coaster in the past few years, especially for large manufacturers such as Hasbro. With the shuttering of major retailers such as Toys R Us and the falling off of mall shopping acr
Ohio State University has added its brand to the list of colleges and universities paying for reports of sexual abuse by members of its staff or paid contractors. According to recent media reports, OSU has promised a “m
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly
Just days after the first college football playoff ranking came out, the NCAA was rocked by the news that one of the best players on one of the best teams in all of college football may not be eligible to play. Ohio Sta
According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fish
Garbage in, garbage out is a well-worn phrase that originated in the early days of computers when first-adapter users had to write their own paths and batch commands. But unlike old sayings that come and go, GIGO, as it
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates
Influencer marketing is a wonderful corner of the digital marketing industry because of its ability to be tailored to whatever the needs of a brand are. Influence is acquired by creating content — and finding the best w
The meaning of this title from a play about Sir Thomas Moore has evolved over the years to now describe a person who’s ready to calmly deal with just about every situation imaginable. That title is indeed fitting for Ha
So, the company board of directors or senior management directed marketing to take the lead in the company being seen as an industry leader by recommending that it advocate for something aligned with their industry. Now
This may not be what one may wish to hear from a significant other, but in the digital world, “open”, as it relates to emails, are important. Even more critical is the click-to-open rate (CTOR) because it better reflect
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always a