Every few months a journalist publishes a take about how bad PR pitches are. Some are right. But the framing — that PR is the problem and journalism is the victim — has it backward. Both industries are under structural p
Agencies love to talk about awards. Clients pay for results. For twenty-five years I've watched the PR industry confuse the two. Pipeline, citation share, crisis durability, talent attraction, enterprise value. Everythin
The premise of the question is dated. The substance of it isn't. The framing — liberal agency, conservative agency, can one spin for the other — assumed an industry that doesn't exist anymore. Most modern agencies work a
