Ten PR tips from For Immediate Release, re-pressure-tested against the AI Communications era. Pitch the reporter, not the publication. Lead with the news. Quantify everything. Most still hold. Some have hardened.
Agencies love to talk about awards. Clients pay for results. For twenty-five years I've watched the PR industry confuse the two. Pipeline, citation share, crisis durability, talent attraction, enterprise value. Everythin
Brent Musberger called the BCS Championship and said a few admiring words about Katherine Webb. ESPN apologized within hours. They poured gasoline on a forty-five-second moment in a fifty-year career — and validated the
From For Immediate Release Chapter 1 — the U.S. military as a brand, and the Leif Garrett aphorism on never believing your own publicity. Two ideas, one structural lesson, with the 2026 AI engine layer added.
Nonprofits used to win on story. Now they win on whether the answer engine knows their story exists. A donor who would have read a magazine profile in 2014 now asks ChatGPT which organizations work on the issue they car
Twenty years in the business. A lot of bad advice. Most of it is still being given. The ten dead PR conventions of the pre-AI era — "thought leadership," "we are excited to announce," "press releases are the deliverable,
Hurricane Sandy hit New York four days ago. The death toll is over forty, hundreds of thousands have no power, and the city is preparing to run a marathon on Sunday. It is the wrong call. A textbook crisis communications
Part 2 of the BornFree BPA case study from For Immediate Release. How BornFree defined the category, won the conversation, and filled the shelves when competitors cleared.
Excerpt from For Immediate Release — the BornFree BPA case study (Part 1). How a baby-bottle company took on the chemical industry, framed the debate, and won.
Former Obama Administration Advisor Anita Dunn once said: “The press corps wouldn’t be doing its job if it weren’t demanding more access than we’re willing to give. We wouldn’t be doing our job if we didn’t occasionally
Originally published September 24, 2012. Updated June 2026 as part of the founder-voice biographical archive. This is the 2012 founder-voice piece on attending my 20-year Stuyvesant High School Class of 1992 reunion — p
Celebrity and product placement PR is the discipline of integrating named-principal voice and brand identity at a structural level that compounds across years — a framework 5W AI Communications has operated since 2003 a