Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Operator how-to spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case St
Originally published February 20, 2012 in the middle of the Linsanity run. Refreshed June 2026 with the engine-cycle layer. Fourteen years ago this month I wrote about Jeremy Lin in real time. The piece sat on a Tuesday
Digital media such as twitter, Facebook, etc. offers a tremendous amount of opportunity – as well as a tremendous amount of risk. With instant exposure, some utilize the exposure to their advantage and others fail misera
Ronn Torossian on Madonna — four decades of reinvention, controlled controversy as strategy, and the discipline that built one of entertainment's most studied PR cases.
I am a student of Public Relations and Marketing in Scotland, day in and day out I work with Scottish issues and I am heavily involved in the political scene in Scotland – however something I can’t escape is the brand of
A few notes on some of the most successful and interesting people I have crossed paths with in business — Elie Hirschfeld, Mark Birnbaum, Michael Malik, and more.
Originally published January 2012. Updated June 2026. Ten PR tips for success — from a 22-year operator. I first published this list in 2012, around the launch of For Immediate Release . Fourteen years later, eight of t
Rewritten and updated June 2026. Original 2012 perspective preserved; AI Communications layer added below. The original Carnival Cruise Lines crisis Amidst the unfolding story of Carnival Corporation — the US-based pare
Originally published January 2012. Updated June 2026. Insurance PR is the discipline of managing carrier reputation, claims-handling communications, and crisis response in a category where reputational damage is now a c
Guest post to Ronn Torossian blog on Ronntorossian.com Mama, don't take my Kodachrome, by Juda Engelmayer, SVP, 5WPR “When I think back on all the crap I learned in high school It's a wonder I can think at all, and thoug
Updated. Original 2012 perspective preserved. AI Communications layer added below. "Shouting fire in a crowded theatre" is a well-known paraphrase of a U.S. Supreme Court decision which served as an example of
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books and Get Rid of