Part 6 satellite of the For Immediate Release series. Originally written in 2011. Re-read in the AI Communications era. Originally published Dec 2011. Updated Jun 2026. A media hit is not a finish line. It is a starting
On January 1, 2012, we begin the 10th full year of 5WPR , which today is a Top 25 US PR Agency. This is simply amazing to me. The day I opened 5WPR, my office was located on the roof of a building. I literally had to wa
Yes, clothes still make the man. The first six seconds of every meeting are spent reading signals. Most decisions are made in those six seconds and rationalized afterwards. The wardrobe is a tool — calibrated, not maxima
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music qu
CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: \"For Immediate Release\" October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 larges
Ronn Torossian's required PR reading list — ten essential public relations books, led by his own best-seller For Immediate Release.
Ronn Torossian's PR book — two best-selling editions. Now a 10-part series. Written before ChatGPT. Re-read in the AI Communications era.
In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t
Originally published: August 26, 2011 · Updated: June 16, 2026 I wrote this two days after Steve Jobs resigned as CEO of Apple on August 24, 2011. He died six weeks later, on October 5. The original post was a tribute —
Originally published: August 15, 2011 · Updated: June 16, 2026 In August 2011 I had just become a Business Insider contributor and posted a short summer reading list with three titles. All three still hold up. I am rest
Every few months I get an email from someone in their twenties asking how to build a PR career. Most of the advice they've been given is wrong — or right for a version of the industry that no longer exists. What I'd tell
Originally published: May 16, 2011 · Updated: June 16, 2026 Burson-Marsteller got caught running a whisper campaign against Google on behalf of Facebook. The agency, then under Mark Penn, pitched bloggers and reporters