Originally published March 2023. Updated June 2026. An old PR crisis resurfacing is the defining structural feature of crisis communications in 2026. Crises do not fade. The news cycle ends. The engine cycle keeps runni
Luxury designer brands are associated with high prices, exclusivity and quality. During periods of economic instability or inflation, consumers may be looking to save with more affordable luxury brands. To encourage sal
The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive
Companies face a dilemma when it comes to marketing current events or cultural events. On the one hand, addressing timely events can help companies appear current and relatable. This can lead to increased brand loyalty
Winter is nearing its end, signaling that it's spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand's products. Social med
The major American airline, United Airlines, has come under fire recently, after undergoing a few safety-related situations. The first one happened in December 2022, when a United Airlines flight was leaving Kahului Air
Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though, and it's vital to assess if it is the r
Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. The initial announcement
February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one's heart and share some important American heart
During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey. In a now-deleted pos
Recently TikTok has announced that it will be investing $1.5 billion in a reorganization that will result in making the video sharing app more transparent. This opens the door for a discussion about transparency and the
Software as a Service, or SaaS , is an application distribution model that allows companies to make various services and platforms available to their customers through the internet. In the last decade, the popularity an