Perspectives

1334 Articles

Person holding keys, symbolizing ownership and control over new possessions

Using Psychology of Ownership in Marketing Strategies

March 15, 2022

A person holding a physical house key, symbolizing the concept of ownership and belonging

What is the Psychology of Ownership?

March 15, 2022

A woman confidently speaking in front of an audience at a professional conference

What are the Best Ways to Obtain Speaking Engagements

March 12, 2022

Successful Examples of User-Generated Content

March 10, 2022

A person's hands playfully spin a colorful fidget spinner, everyday objects in the background

Creative Spins With Everyday Strategies

March 7, 2022

Importance of Brand Reputation

March 4, 2022

Diverse people interact with digital devices, illustrating evolving consumer trends and marketing strategies

Consumer Trends that Impact Marketing Strategies

March 1, 2022

Cathay Pacific aircraft in an airport with storm clouds overhead, symbolizing a crisis

Cathay Pacific 2022: A Crisis PR Case Study in Measured Accountability

February 23, 2022

Woman analyzing customer data on a laptop screen for personalized marketing strategies

Scaling Personalization With Data in Marketing

February 7, 2022

Building Relevant Customer Experiences

Building Relevant Customer Experiences

January 28, 2022

A somber executive delivers a public apology, surrounded by flashing cameras

Apologetic Responses and PR Crises

January 24, 2022

Person shielding themselves from negative words and a storm of digital criticism

Ignoring Criticism and a Damaging Reputation

January 24, 2022