Perspectives

Product rollout PR planning — the launch playbook that lands coverage on day one, drives adoption in week one, and compounds through quarter one.

Fashion PR in 2026 starts with proof: 46% of executives expect worse conditions and regulators now fine vague green claims. See the practices that hold up.

Neologisms in marketing explained: the four types, how google and selfie entered the dictionary, trademark strength, genericide and how to coin a name.

Digital PR earns backlinks and brand mentions through data, expert commentary and press coverage. See the tactics, costs and 2026 benchmarks that work.

Rick De La Croix built Hublot's ambassador strategy with Usain Bolt and Jay-Z, then founded Bomberg Watches and now leads Ares Distributors worldwide today.

The impact of the intensity of a moment can be far reaching. This relatively novel model for marketing is about the sea change that has been witnessed over the years regarding the way people consume media. A lot of our

Most PR tactics that used to work don't anymore. They still get executed because someone's KPI depends on them — not because they move a buyer. Should you still send the mass press release? No. Blasting 400 reporters on

Value-based spending now weighs price, quality and trust. See what EY, Capgemini and NielsenIQ found, and how brands can prove their value to shoppers and AI assistants.

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business s

Originally published April 2021. Updated June 2026. News writing in 2021 was a craft for the journalist and the press release author. News writing in 2026 is a craft for the journalist, the press release author, the fou

[caption id=\"attachment_30634\" align=\"aligncenter\" width=\"634\"]gen z[/caption] Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change t

It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the ye