Digital Advertising Tips That Track Conversions
US ad revenue hit $294.6B in 2025, per IAB. Use these digital advertising tips to track conversions, pick audiences, and fix landing pages to raise ROI.
Perspectives
574 Articles
Social Impact Theory in PR: Strength, Immediacy, Number
Social impact theory says influence grows with strength, immediacy and number, with diminishing returns. See how PR teams use it and where evidence is mixed.
Crisis Communications: Definition, Plan and Case Library
Crisis communications explained: a plain definition, the two clocks of a crisis, a seven-step response, and links to every plan, template and case study.
I Wrote About Chatbots in November 2020. ChatGPT Launched Two Years Later. Here's What I Got Right.
Originally published November 2020. Updated June 2026. In November 2020 — two years before ChatGPT's public launch — I documented the chatbot brand playbook: introductions, conversational tone, fallback mechanics, c
PR and Journalism – Symbiotic or Divided?
[caption id=\"attachment_30539\" align=\"aligncenter\" width=\"1267\"]pr journalism[/caption] Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country
Internal Communication: The 5C Test for Team Leaders
Internal communication fails when leaders skip five habits. Gallup finds only 20% of employees are engaged. Score yourself on the 5C test and fix the gaps.
Crisis Communication Plan Template: 10 Parts and Examples
Crisis communication plan template: ten parts from the crisis matrix and first-hour protocol to drills, plus a copyable template and cases from Tylenol to United.
Tokyo 2020 Olympics Cost and Communication: What Happened
What did the Tokyo 2020 Olympics cost and how did organizers communicate? Sourced figures on the delay, audits, polls and spectator ban. Updated October 2026.
Using Public Relations as a Force Multiplier for Growth
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies that are
ICO PR: How to Run Public Relations for a Token Launch
ICO PR for token launches in 2026: what an ICO PR agency does, the legal rules that shape your message, what to disclose and how to pick a firm you can trust.
Latest Trailer Shows Even Darker Batman
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, s
In July 2015 I Wrote in The Observer That Uber Had Won and the Medallion Owners Had Themselves to Blame. The Medallions Collapsed.
Originally published August 2020. Updated June 2026. Eleven years ago, when NYC medallions still traded at roughly $700,000 to a million dollars, I argued in The Observer that the war was over. The medallion industry