Perspectives

574 Articles
A person types notes during a video conference, enhancing virtual meeting productivity

Get the Most out of Virtual Meetings

Few people are raving fans of virtual meetings, but those are going to be the “new normal” for many companies for the foreseeable future. This prohibition likely includes frequent media roundtable discussions. Communica

Marketer's finger hovering over a computer mouse, pondering pay-per-click advertising effectiveness

Is PPC Back?

If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of

Remote worker typing on a laptop, enjoying a flexible and modern work environment

The Future of Remote Work

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to w

James Bennet and Tom Cotton: The New York Times op-ed shake-up

Times Leadership Shaken Up Over Cotton Op-Ed

Another week, and the New York Times editorial team is still in the headlines, as the fallout continues over the publication of an op-ed by U.S. Senator Tom Cotton, which some Times’ staffers considered controversial. N

Happy customer and smiling saleswoman shaking hands, building strong relationships

Keeping it Personal with Customers

Famed American poet Walt Whitman said it best, “Nothing endures but personal qualities.” Whitman wrote that over 200 years ago. Performance marketing agency Merkle teamed with research firm Marketing Dive which conducted

Personalized marketing strategies: diverse hands holding cards with different symbols

Making it Personal

The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing

News studio desks with CBS logo screens show how a network became part of the news

CBS News Becomes Part of the News Cycle

Round the clock news coverage of the COVID-19 virus became to ramp up as the first cases were diagnosed in the United States. Not long after, one of the news networks became part of the story. CBS News shut down its NYC

Happy customer shaking hands with representative, indicating excellent client service

Effective Client Service in 2026

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. Th