Perspectives

Dunkin' mobile ordering went national in June 2016 at more than 8,000 restaurants. See what the launch did right, what it risked and an app launch checklist.

Cybersecurity crisis PR runs on three clocks: the SEC's four business days, UK GDPR's 72 hours and the news cycle. Get the 72-hour breach playbook with Target.

I have built companies for twenty-three years. I sold one — JetSmarter — to Vista Global, the parent of VistaJet, in a unicorn exit. I built another — 5W — into a Top U.S. PR agency by O'Dwyer's. I am now building it in

New approaches to public relations explained through the PESO model: how paid, earned, shared and owned media work together, with a plan and measures.

Mall public relations works when a mall gives people a reason to visit that no single store provides. Four campaigns show how, and one shows what goes wrong.

In 2016 Ronn Torossian predicted influencer marketing would become a budget line. See how the claims scored against IAB, Goldman Sachs and FTC evidence.

SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology - worldwide, there are nearly as many cell phones

CES is the largest consumer technology event on earth. In the AI Communications era, it's the annual audit of which brands get cited by ChatGPT, Claude, and Perplexity for the next twelve months.

The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However,

AT&T raised its grandfathered unlimited data plan $5 in 2015 amid a throttling dispute. See the dated facts, rival moves, and what pricing teams can learn.

Originally published: December 24, 2015 · Updated: June 17, 2026 The December 2015 piece called Walmart's race against Amazon as the defining structural pressure on brick-and-mortar retail. Walmart was extending Christm

Elie Hirschfeld has led Hirschfeld Properties since 1976, developing Manhattan hotels and towers, and now building Park.com, a digital parking platform.