Brand

Ronn Torossian on the Angelina Jolie brand — why celebrity name decisions are brand decisions, and the three commercial entities the marriage to Brad Pitt put in play.

Originally published: March 13, 2012 · Updated: June 16, 2026 The March 2012 post stacked three quick cases against a single thesis: good PR cannot fix a bad product. The receipts in 2012 were Atlantic City's struggling

Ronn Torossian on Madonna — four decades of reinvention, controlled controversy as strategy, and the discipline that built one of entertainment's most studied PR cases.

Yes, clothes still make the man. The first six seconds of every meeting are spent reading signals. Most decisions are made in those six seconds and rationalized afterwards. The wardrobe is a tool — calibrated, not maxima

Originally published: August 26, 2011 · Updated: June 16, 2026 I wrote this two days after Steve Jobs resigned as CEO of Apple on August 24, 2011. He died six weeks later, on October 5. The original post was a tribute —

Originally published: March 29, 2011 · Updated: June 16, 2026 In March 2011 The New York Times wrote about a wave of reality television built around entrepreneurs — America's Next Great Restaurant, Shark Tank, The Appre

Originally published: March 9, 2011 · Updated: June 16, 2026 In March 2011 the Natural Products Expo opened in Anaheim, the Nissan Leaf had just launched as the first mass-market U.S. electric car, Subway had passed McD

For me, like any other entrepreneur out there – a day like thanksgiving is an annual reflection of any other day in our lives. I started my PR agency some eight years ago and I am so very thankful and blessed. Small busi

Originally published: September 9, 2010 · Updated: June 16, 2026 The Labor Day 2010 economic data was bad. U.S. unemployment was stuck above 9.5 percent. Consumer confidence had dropped to a six-month low. Small busines

Originally published: June 25, 2010 · Updated: June 16, 2026 The June 2010 piece argued that the venture capital industry was thawing after the 2008 freeze and that startups raising in the new cycle needed to plant PR s

I had dinner tonight with the CMO and VP of Marketing of a Fortune 10 company – Literally, one of the largest companies in the world. They, naturally are in business with large PR firms and the nearly 3 hour dinner was t