We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting. This just released press-release is a “WOW” classic.
From Laura Nelson, Sr. VP Corporate Communications, Current TV
Current terminated Keith Olbermann last Thursday for serial, material breaches of his contract, including the failure to show up at work, sabotaging the network and attacking Current and its executives.
As the old adage says: “When the law is on your side, you argue the law. When the facts are on your side, you argue the facts. When neither the law nor the facts are on your side, you pound the table.” We will be happy to engage on the law and the facts in the appropriate forum.
It is well established that over his professional career Mr. Olbermann has specialized in pounding the table. However, Mr. Olbermann, by filing his false and malicious lawsuit, has now put this matter into a legal process where there will be an objective review of the facts.
We hope Mr. Olbermann understands that when it comes to the legal process, he is actually required to show up.
Things move very quickly in the world of crisis PR – this one will certainly be interesting to watch play out. This press release will go into the Public Relations hall of fame without question.
Ronn Torossian is the CEO of 5WPR, a leading Public Relations firm.
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