SaaS PR Firm: 8 Workstreams and How to Choose a Firm
SaaS PR explained: how buyers choose software, the eight PR workstreams, pitching, newsjacking, reviews, incident communications and how to measure results.
Public Relations
66 Articles
The PR profession: industry trends, careers, history and sector PR (healthcare, tech, consumer) when no narrower category fits. Also covers cannabis and CBD communications.
Getting Exposure for Israeli Companies in the U.S. Market
How Israeli companies get U.S. exposure: four communications gaps, a five-part launch plan, and Florida data on 429 Israeli-founded companies.
Nail Salon PR: Local Press, Reviews and Safety Stories
Nail salon PR explained: local press, reviews, newsletters, giveaways, creator disclosure, OSHA safety practices, complaint handling and how to measure it.
Better-for-You Snack PR: Claims, Coverage and Credibility
Better-for-you snack PR explained: the FDA healthy rule, claim checks, audiences, food media, expert endorsements, reviews, recalls and how to measure results.
Sports Public Relations Guide: Athletes, Teams and Leagues
Sports public relations explained: how athlete, team and league PR works, what NIL changed, how to choose a sports PR agency and how to plan for a crisis.
What Is Digital PR? Definition, Tactics and Metrics
Digital PR earns backlinks and brand mentions through data, expert commentary and press coverage. See the tactics, costs and 2026 benchmarks that work.
In July 2015 I Wrote in The Observer That Uber Had Won and the Medallion Owners Had Themselves to Blame. The Medallions Collapsed.
Originally published August 2020. Updated June 2026. Eleven years ago, when NYC medallions still traded at roughly $700,000 to a million dollars, I argued in The Observer that the war was over. The medallion industry
Making it Personal
The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing
In September 2014 I Wrote in The Observer That the Muslim Brotherhood Was Building a Professional Western PR Operation. The Pattern Has Only Deepened.
Originally published January 2020. Updated June 2026. Twelve years ago I documented how non-state and state-adjacent geopolitical actors were retaining professional Western PR firms to shape American media coverage. Eve
Gambling Public Relations: Guide for Casinos and Sportsbooks
Gambling public relations for casinos and sportsbooks: audiences, rules, crisis cases, how to measure it, and 2025 American Gaming Association data.
The Consumer PR of First Impressions
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into
Media Contacts: How to Get Reporters to Reply to You
Media contacts reply when you research the beat, pitch in under 200 words and follow up once. Muck Rack's 2026 survey data, a worked example and a weekly plan.