Public Relations

In 2016 Ronn Torossian predicted influencer marketing would become a budget line. See how the claims scored against IAB, Goldman Sachs and FTC evidence.

CES is the largest consumer technology event on earth. In the AI Communications era, it's the annual audit of which brands get cited by ChatGPT, Claude, and Perplexity for the next twelve months.

The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However,

Originally published: September 21, 2015 · Updated: June 17, 2026 The September 2015 piece called the merger of news and entertainment into a single infotainment substrate, anchored on Stephen Colbert's arrival at The L

Originally published: July 21, 2014 · Updated: June 17, 2026 The July 2014 piece offered five operating principles for under-30 CEOs entering an increasingly competitive business environment: always ask questions, lead

The canonical reference for Ronn Torossian's lines that define the work — public relations, AI Communications, citation share, founder retrieval, crisis communications, building, and the shift the industry is still catch

How fifteen years of receipts apply to 2026 — when more than a third of buyers begin product research inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

The Grolsch Pop Art campaign from Chapter 9 of For Immediate Release — celebrity bottles, charity coverage, and the chain of commercial outcomes that followed including Anheuser-Busch.

Ten PR tips from For Immediate Release, re-pressure-tested against the AI Communications era. Pitch the reporter, not the publication. Lead with the news. Quantify everything. Most still hold. Some have hardened.

Chapter 1 of For Immediate Release: why the U.S. military needs to promote the problems it solves, and why you should never believe your own publicity.

Part 2 of the BornFree BPA case study from For Immediate Release: how education-first PR let BornFree fill shelves as retailers pulled BPA bottles.

Book Excerpt From “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by PR firm owner Ronn Torossian Now, what would a book on PR be without at least mentioning r