The PR profession: industry trends, careers, history and sector PR (healthcare, tech, consumer) when no narrower category fits. Also covers cannabis and CBD communications.
It's the time of year when college graduates begin the path to real life – job ambitions – some with clear direction and others still trying to figure it out. Like it was yesterday, I remember in May 1995 graduating coll
Originally published April 2012. Fully rewritten June 16, 2026 for the AI Communications era. Ten living communicators who actually move opinion, shape culture, and shift markets — most of them named principals I have wr
Ze’ev Jabotinsky , a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instruc
Excerpt from Chapter 6 of For Immediate Release: why the 24/7 rolling press conference means everyone is in PR and brands must answer within hours.
Book excerpt from For Immediate Release Chapter 5 — the Tourneau vs. Wempe case study on authenticity, brand voice, and why language is identity.
The PRSA definition of public relations is a strategic communication process that builds mutually beneficial relationships. See how the 2012 vote worked.
Originally published February 20, 2012 in the middle of the Linsanity run. Refreshed June 2026 with the engine-cycle layer. Fourteen years ago this month I wrote about Jeremy Lin in real time. The piece sat on a Tuesday
A few notes on some of the most successful and interesting people I have crossed paths with in business — Elie Hirschfeld, Mark Birnbaum, Michael Malik, and more.
On January 1, 2012, we begin the 10th full year of 5WPR , which today is a Top 25 US PR Agency. This is simply amazing to me. The day I opened 5WPR, my office was located on the roof of a building. I literally had to wa
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music qu
CEO of Top 25 U.S. PR Agency Defines the New Rules of PR With Debut Book Launch: \"For Immediate Release\" October 1, 2011 New York, NY - Ronn Torossian, the Founder & CEO of 5W Public Relations, one of the 25 larges
Ronn Torossian's required PR reading list — ten essential public relations books, led by his own best-seller For Immediate Release.