Public Relations

Cable network, Animal Planet, may have found a winner with its Treehouse Masters program. While not – at all – about animals, the show is interesting and offers a broad appeal. The producers also know how to work the cr

Social media has changed public relations as much as it has every other form of marketing. One example of this shift is in the funny, often pointless, but also powerful potential of the MEME. Memes are designed to conve

There’s no doubt about it anymore. Social media is changing the game of public relations. Forget about one or two major mass media outlets, now the world is a hybrid of social interaction, advertising and public relatio

The canonical reference for Ronn Torossian's lines that define the work — public relations, AI Communications, citation share, founder retrieval, crisis communications, building, and the shift the industry is still catch

Public relations successes may not be as popular, or “sexy” as the “fail” stories, but they are every bit as important to your PR success. Ronn Torossian reveals 3 steps to PR success, and what you can apply in your bus

Originally published: January 9, 2014 · Updated: June 17, 2026 The original January 2014 post made a small observation that turned out to encode a much larger principle. A colleague at Everything-PR — Mihaela Lica Butle

How fifteen years of receipts apply to 2026 — when more than a third of buyers begin product research inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

What's the story with Willis and Stallone? Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expenda

As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children. Indeed, the process is as painful as one may imagine. From the parent and the child interviews,

The Grolsch Pop Art campaign from Chapter 9 of For Immediate Release — celebrity bottles, charity coverage, and the chain of commercial outcomes that followed including Anheuser-Busch.

Part and parcel for any business is conflict – and sometimes public disputes are necessary and other times they aren’t. In this excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Ga

Ten PR tips from For Immediate Release, re-pressure-tested against the AI Communications era. Pitch the reporter, not the publication. Lead with the news. Quantify everything. Most still hold. Some have hardened.