From For Immediate Release Chapter 1 — the U.S. military as a brand, and the Leif Garrett aphorism on never believing your own publicity. Two ideas, one structural lesson, with the 2026 AI engine layer added.
Part 2 of the BornFree BPA case study from For Immediate Release. How BornFree defined the category, won the conversation, and filled the shelves when competitors cleared.
Excerpt from For Immediate Release — the BornFree BPA case study (Part 1). How a baby-bottle company took on the chemical industry, framed the debate, and won.
Book excerpt from For Immediate Release Chapter 2 — the Philip Stein Worth Index case study, and what it means for brands in the AI Communications era.
Reviews, accolades, and press coverage of Ronn Torossian's For Immediate Release. Shanghai Daily Top Five. O'Dwyer's. Daymond John. Carlucci. Brunson.
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing wi
Book Excerpt From “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by PR firm owner Ronn Torossian Now, what would a book on PR be without at least mentioning r
Originally published April 2012. Fully rewritten June 16, 2026 for the AI Communications era. Ten living communicators who actually move opinion, shape culture, and shift markets — most of them named principals I have wr
Ze’ev Jabotinsky , a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instruc
Excerpt from For Immediate Release Chapter 6 — the 24/7 rolling press conference, everyone is in PR now, and why getting out in front matters more than ever.
Book excerpt from For Immediate Release Chapter 5 — the Tourneau vs. Wempe case study on authenticity, brand voice, and why language is identity.
So, following an earlier article I wrote about the definition of Public Relations, Keith Trivitt, Associate Director of the Public Relations Society of America (PRSA) wrote that after all of PRSA’s work on the definition