Perspectives

Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but manag

When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, th

That was the message nearly 100,000 attendees at the recent Advertising Week conference heard in New York from moderator on a panel of speakers talking about creativity. The speaker went on to say that today’s customer

Public perception may peg the public relations industry as purely focused on “spin” and hyping up clients’ reputations. While these elements are key parts of a public relations agency’s repertoire, there is much more th

A guide to public relations job titles, from account coordinator to chief communications officer, organized by agency, corporate, and nonprofit tracks.

How did Capital One respond to its 2019 data breach? Sourced timeline, the CEO apology, an $80 million OCC fine, a $190 million settlement and lessons.

Virgin Galactic is not selling spaceflights. It is selling a story — and it built the story before the product existed. A case study in how to launch a category.

The world is about to find out if TV celebrity Todd Chrisley “knows best” about crisis communication. The reality TV star, patriarch of the family portrayed on “Chrisley Knows Best,” has been indicted on tax evasion cha

The sad and recent tragic mass shootings in two U.S. cities may have caused many folks to not only re-examine their position on firearms and gun control but also how they might react if a similar incident happened to th

Journalism is being defunded. Public relations is being upgraded. The pay gap between the two now reshapes both industries — and the reader is often unaware which side won.

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries t

Cannabis communications in 2026: what the April Schedule III order changed, where broader rescheduling stands, and how to handle 280E, banking, marketing limits and crisis response.