Perspectives

Kim Kardashian PR explained: how a 2007 reality show became KKW Beauty, SKIMS and a portfolio of brands, with dated deal data from Coty and investors.

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to welln

Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising an

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the

Michael Cammarata co-founded Schmidt's Naturals in 2014, scaled it to 14,000 US retail outlets, and became CEO after Unilever's December 2017 acquisition.

Brian Gefter co-founded Provocateur with Michael Satsky, expanded it into Brazil, Dubai, France, and Spain, and became president after a 2018 acquisition.

Trends come and go. The strategies that move the business have not changed in twenty years. Own the narrative, feed the reporter, quantify everything.

Gambling public relations for casinos and sportsbooks: audiences, rules, crisis cases, how to measure it, and 2025 American Gaming Association data.

Self-driving cars have a PR problem. How Uber's 2018 Tempe crash, the NTSB findings and the Aurora exit shaped the AV crisis communications playbook for 2026.

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This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into

Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The