Perspectives
1334 Articles
Adopting New Brand Identities
Luxury Brand Marketing in the AI Communications Era: The Ferragamo Lesson
Luxury brand marketing has moved inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The Ferragamo case shows how the architecture wins.
Diversity and Inclusion in PR
Using Social Media in a PR Campaign
Marketing to the Visually Impaired: Do’s and Don'ts
The Crate Challenge: Is it Worth the Risk?
Introducing New Mutually Beneficial Features
Digital Marketing Basics
Creating Content that Customers want to Consume
Product Rollout PR Planning: The Launch Playbook
Product rollout PR planning — the launch playbook that lands coverage on day one, drives adoption in week one, and compounds through quarter one.
