Crisis PR

A public company must file an 8-K within four business days of deciding a cyber incident is material. Learn what communications does in the first days and why.

Negative press moves fast. Learn the first 24 hours, who speaks, when to request a correction and when to stay quiet, with a decision table and dated cases.

Hospital crisis PR starts with the patient and family, not the press. What AHRQ's CANDOR toolkit says about the first hour after unexpected patient harm.

Loyalty program backlash cases: Starbucks 2016 rewards change, Delta and United revenue-based miles, with dated facts and five steps before changing rewards.

SVB lost $42 billion in deposits in 10 hours after one announcement. What the run teaches financial services PR about depositor trust and speed in a crisis.

Boeing crisis communications from 2018 to 2024: the dated 737 MAX record, two CEO changes and five lessons for crisis teams to apply to their own plans.

Caesars reportedly paid a $15M ransom. MGM reportedly refused and expected a $100M hit. What the casino ransomware attacks meant for crisis communications.

A four-moment plan for SaaS companies: outages, security failures, product changes and retirements, built on the Atlassian and Zoom records.

A CISO needs a verified fact sheet, a named owner for every statement and a careful holding statement in the first 24 hours of a breach. Here is the order of work.

Yang Min-hyeok apologized after saying military exemption drove South Korea's Asian Games run. Scored on five parts: two passes, one partial, two fails.

OpenAI apology in Australia: Jason Kwon told a Sydney inquiry the company should have reported the Medicare breach sooner. See the timeline and lessons.

Stephen A. Smith apology: he said sorry for a misunderstanding after his Lane Johnson comments. See how reporters replied and what a full apology names.